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Media agencies in Nigeria | Pulse Africa

Posted by 14 days ago (https://pulse.africa/how-media-agencies-in-nigeria-help-businesses-connect-with-their-audience/)

Description: Media agencies in Nigeria have been the often unseen catalyst for some of the social, civic and even political change moments in the history of Nigeria. Whether traditional media or more recently, digital media, the media agency has impacted business success through the application of marketing principles to position brands, build strong connections and establish brand loyalty. A media agency is involved in some way, shape or form in amplifying relevant content to a large audience through appropriate channels upon which the audience depends for this information. As technology has grown, media agencies have migrated in tow from the old platforms of TV and radio, to now also incorporate new channels such as social media platforms, websites and apps. Regardless of what channel, they use, here are some of the ways that media agencies provide value to brands and businesses through their platforms: Strengthen conversations between the audience and brands In advertising, media agencies in Nigeria have created a space for interaction between customers and their favourite brands through creative content creation, video production and other strategies aimed at the engendering of public conversations around a brand. Through television, radio and social media ads, these media agencies drive attention and affection, resulting in product improvements, top-of-mind awareness and ultimately, conversions. Refine brand communication and advertising Media agencies, as part of their capabilities, help to mould and shape the brand’s reputation and design and execute campaigns that align with the brand’s characteristics and also help to shore up its reputation, making it popular among the audience. This is important because brand reputation is a metric that can either win over new customers or lose business for the brand. Put brands out into the world For brands that offer their products or services directly to customers, being known by the audience they wish to serve is usually a good first step after launch. The scale of this brand awareness depends on the brand’s budget, but this is another way that a media agency can help. Media agencies usually have strong networks and content distribution capabilities, helping to get the word out about a brand whether it is through TV, radio, websites, events, social media posts or influencer marketing. Marketing is an important part of a brand’s life, and because marketing is required almost constantly, collaborations and partnerships with media agencies are not only needed but vital. Media agencies in Nigeria have a wide range of capabilities, some of which are designed specifically to help brands find and connect with their audiences, grow relationships and sell more. As a full-service agency offering many services, Pulse is one of the outstanding media agencies in Nigeria that has helped many local and international brands find a pathway to connect deeply with their audiences and attach their brands to the prevalent culture across 6 African countries. If you’re looking for a media partner for your brand, talk to Pulse. Send an email to hello@pulse.africa. Contact Us Nigeria 32, Ladoke Akintola Street G.R.A. Ikeja. Call: +234 9139294451 Email: ads@pulse.ng Website - https://pulse.africa/ Visit Link - https://pulse.africa/how-media-agencies-in-nigeria-help-businesses-connect-with-their-audience/

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Tag: Media agencies in Nigeria

Creative Agencies in Nigeria

Posted by 14 days ago (https://pulse.africa/should-you-hire-a-digital-agency-or-a-creative-agency/)

Description: It doesn’t matter if you’re a solo entrepreneur, an eCommerce brand or an established corporation. At some point, you will consider the option of hiring an agency to manage some of your marketing and/or sales efforts. After choosing to hire an agency, the next question is what kind of agency suits my needs? Should I hire a digital agency or a creative agency? What’s the actual difference between them? If you find one or all of these questions challenging and you need some guidance on what step to take next, then read on. We’ll break down the difference and show you what might work better for your needs. What’s a Digital Agency? A digital agency is a broad term that generally refers to outfits that specialize in digital marketing in different forms. This could include app design, Search Engine Marketing, Search Engine Optimization, Social Media Management/Marketing, Content Creation, Online Lead Generation, Media Campaigns, Website Development, Email Marketing and more. A generalist digital agency has teams or experienced team members for each of these functions, allowing them to provide a broad range of services to companies and prospective clients, whose aim is to ultimately get more people to discover the client, engage with them online and make a purchase. What’s a Creative agency? While a digital agency is this umbrella team with capabilities in digital marketing, a creative agency is more specialized. It is generally considered to be a team whose primary function is the creation of all kinds of media assets and collateral that a client may need. These include logos, colour schemes, banners, newsletter design, videos, TV commercials and so on. A creative agency may specialise in a few of these at a time, but they are mainly focused on creating collateral. Over time, these definitions have blurred. But what agency you should work with largely depends on what your goals are. If you have very specific goals (like brand identity design, or email newsletter marketing), it might be best to seek out an agency that specializes in this work. Conclusion As a full-service digital agency, our role transcends simply amplifying brand messages to the right audience. We are able to also deliver an end-to-end experience, from ideation to creation to execution and analytics for any campaign, regardless of scale. Pulse is an expert mix of creative teams and digital teams who work together to hit client goals. Contact Us Nigeria 32, Ladoke Akintola Street G.R.A. Ikeja. Call: +234 9139294451 Email: ads@pulse.ng Website - https://pulse.africa/ Visit Link - https://pulse.africa/should-you-hire-a-digital-agency-or-a-creative-agency/

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Tag: Creative Agencies in Nigeria

Marketing agencies in Nigeria

Posted by 14 days ago (https://pulse.africa/heres-how-a-marketing-agency-can-help-your-brand/)

Description: What are marketing agencies? Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Marketing agencies in Nigeria have shown strong relevance in being able to raise the bottom line for businesses through their activities. In this post, we will look at marketing agencies themselves, and how their services can help your business achieve its goals this year. How are marketing agencies different from advertising agencies? Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. How can marketing agencies in Nigeria help your business? Consultancy Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Direct marketing Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Digital marketing and/or social media management Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Marketing communications Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Marketing agencies are service providers for businesses and brands that are interested in outsourcing their marketing efforts. They provide support for every part of the marketing mix: from communication to product to price and to sales. Contact Us Nigeria 32, Ladoke Akintola Street G.R.A. Ikeja. Call: +234 9139294451 Email: ads@pulse.ng Website - https://pulse.africa/ Visit Link - https://pulse.africa/heres-how-a-marketing-agency-can-help-your-brand/

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Tag: Marketing agencies in Nigeria

Advertising agencies in Nigeria | Pulse Africa

Posted by 14 days ago (https://pulse.africa/heres-why-your-company-needs-pulse-as-your-advertising-partner/)

Description: The many advertising agencies in Nigeria cumulatively boast of some of the best advertising talents in Africa and even the world. This industry has taken campaign briefs and transformed them into epic, culture-shaping pieces of media. It has converted thousands of regular audience members into raving, loyal brand ambassadors. It has helped brands find their unique voice. (I could go on). But which one should your company partner with, and (more importantly), what differentiates this one from the rest? In this article, we’ll show you (not tell you) why Pulse is your preferred advertising agency in Nigeria. A pan-African outlook Pulse started in Africa from Nigeria in 2011. Our mission was to inform and engage Africa’s youth. We saw an opportunity in the burgeoning youth demographic. Over the years, we have launched in some of the continent’s most important markets, in Eastern Africa, Western Africa, Anglophone Africa and in Francophone Africa. Today, we are in 6 markets with skilled marketing, video and social teams in each of those markets, helping our partners to send the right messages and connect with the audiences. This pan-African outlook is especially beneficial for brands that are doing business all over Africa. Pulse is uniquely positioned to coordinate continent-wide campaigns that move the needle and surpass expectations. A deep connection to local culture In each of our markets, our owned social media channels help us to insert ourselves into the relevant conversations of the day, earning the audience’s trust and engagement over time. Our social teams are constantly editing and fine-tuning our content strategy and formats to be able to deliver relatable, shareable and engaging content to the audience. This deep connection to the culture serves our corporate partners uniquely. We are able to ideate, create and execute campaigns from an understanding of the audience that most other agencies are not able to access. And it is easy to see the impact of this in our creative collaborations with clients. Other advertising agencies in Nigeria can offer great service and a great story, but over and over again, the brand stories that the Pulse video and social teams tell for clients are not just fancy, they actually get the target audience activated, and involved. A strong, engaged and rapidly growing owned audience in 6 countries Not many advertising agencies in Nigeria have access to a digital community of more than 6 million active members (across all platforms) and a highly engaging website with millions of monthly visitors. By staying in the news and at the centre of public conversations and topics, we are building a unique advertising advantage at Pulse, the capability to deploy marketing material to an already waiting and engaged audience. Experienced, expert and talented teams across As a full-service agency, Pulse sports teams in its sub-brands (Pulse Marketing, Pulse Studio, Pulse TV, Pulse Network, Pulse Products) that are able to deploy their experience and expertise in delivering client work on time. A focus on storytelling Stories and storytelling have been proven over the ages to capture human attention and interest. In our advertising campaigns, we heavily rely on and deploy storytelling. Storytelling does not just help to get the message across clearly; it also helps our target audiences remember the message far longer than they would if we didn’t frame it in a compelling story. Our storytelling strategy and our talented storytellers and writers help to take a client’s message and bring it to life. An influencer network Advertising is evolving, and advertising agencies must evolve along. Pulse is building an expansive network of influencers across social media platforms and across the continent. These talented creators work with Pulse and Pulse’s corporate partners to distribute the main idea of a campaign to their own audiences. The Pulse Influencer Network matches the right influencer to the right campaign and this helps brands to scale word-of-mouth marketing and keep their message top-of-mind for the niche communities that our influencers serve. It’s a genius way to distribute an idea deliberately and encourage a much higher percentage of conversions. Pulse is not just another one of the advertising agencies in Nigeria. Its deep roots and unique capabilities help to produce advertising campaigns that actually make a difference; for the brand, for the audience and for the culture. Contact Us Nigeria 32, Ladoke Akintola Street G.R.A. Ikeja. Call: +234 9139294451 Email: ads@pulse.ng Website - https://pulse.africa/ Visit Link - https://pulse.africa/heres-why-your-company-needs-pulse-as-your-advertising-partner/

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Tag: Advertising Agencies in Nigeria